OCER-EVENTS: Office of Communications and External Relations

Description:

Office of Communications and External Relations Event Recordings


RecordingDateRecordingNameInstructorDescriptionWebcast  MP3 COOLCast MP3 WMV COOLCast WMV MP4 COOLCast MP4
02/11/2012 12:00Lunch & Learn: Web WritingCody Rei-AndersonLearn how to write content that gets read. Topics covered include: writing engaging, goal-oriented copy; editing and structuring your content to give people what they want, and; using styles, formatting and images to really make your web content pop.
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11/01/2013 12:00Lunch & Learn: Google Analytics Traffic ReportsCody Rei-AndersonSession on the topic of Google Analytics traffic reports for McGill website managers and editors. This session covers what the service is, how it can be useful, an in-depth look at a few different reports and information on how to sign up.
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04/07/2013 12:00Lunch & Learn: Designing an Effective Information ArchitectureCody Rei-AndersonIn this session, you’ll learn how to help your site’s visitors find what they’re looking for with an intuitive menu architecture and clear navigation paths. Topics covered include: identifying your audiences, how to use information architecture to meet your users’ needs and building a menu structure that stands the test of time
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27/08/2013 12:00Lunch & Learn: Google Analytics Traffic ReportsCody Rei-AndersonSession on the topic of Google Analytics traffic reports for McGill website managers and editors. This session covers what the service is, how it can be useful, an in-depth look at a few different reports and information on how to sign up. This talk is based on updated material from the January 11th talk.
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03/12/2013 12:15Lunch & Learn: Writing for the WebCody Rei-AndersonLearn how to write content that gets read. Topics covered include: writing engaging, goal-oriented copy; editing and structuring your content to give people what they want, and; using styles, formatting and images to really make your web content pop.
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30/04/2014 13:00Lunch & Learn: Making your website easier to navigateCody Rei-AndersonIn this session, you’ll learn how to help your site’s visitors find what they’re looking for with an intuitive menu architecture and clear navigation paths. Topics covered include: identifying your audiences, how to use information architecture to meet your users’ needs and building a menu structure that stands the test of time
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11/06/2014 12:00Lunch & Learn: Improving your web site with traffic data and usability testingCody Rei-AndersonThis session covers the Google Analytics and Loop11 usability testing services offered by Web Communications, and how you can use data from these tools to make your site the best it can be
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