BTS-2011 3rd Brain-to-Society Roadmap Development Workshop

Description:

The Third International Roadmap Development Workshop was held in the context of the Brain-to-Society Roadmap, a three-year program, led by the McGill World Platform for Health and Economic Convergence, that aims to advance the pool of scientific, social, and economic resources dedicated to tackling the world’s most pressing problems, including overconsumption, economic disparity, and social inequality. As part of the event, five workshops were held on March 17th, including one which focused on industry innovations toward healthy eating – see below for webcast – as well as a conference on the theme of the brain’s role in food and obesity, which was held on March 18th. The conference was organized in partnership with the UK’s Science and Innovation Network, the Douglas Mental Health University Institute, and the Montreal Neurological Institute and brought together neuroscientists, geneticists, endocrinologists and neuro-economists from the UK and Canada to present most recent scientific developments pertaining to the interplay between brain, hormones, behaviour, genes, and motivation. See below for webcast. On March 19th, a workshop was held to foster scientific collaborations between the UK and Canada


RecordingDateRecordingNameInstructorDescriptionWebcast  MP3 COOLCast MP3 WMV COOLCast WMV MP4 COOLCast MP4
17/03/2011 09:00Opening StatementJordan LebelFor Transformative Innovation That Impact Consumer Decision-Making and Behavior through All Choice Points
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17/03/2011 09:10Transformative Innovations: Gaps and Challenges-1Maria KalergisPlacing Nutrition, Healthy Diet, and Health as Drivers of Food Innovation and Consumer Response: Dairy Farmers of Canada and Agri-Science Cluster Initiative
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17/03/2011 09:35Transformative Innovations: Gaps and Challenges-2Julie La RochelleCreating and Selling a Good Product at a Profit: How Small and Medium Enterprises Can Succeed
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17/03/2011 10:00Transformative Innovations: Gaps and Challenges-3Isabelle MarquisBrand Leadership and Consumer Communication for a Healthier Diet
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17/03/2011 10:25Discussion PeriodAllTransformative Innovations: Gaps and Challenges-Discussion Period
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17/03/2011 11:00Weaving “Brain” and “Society” Sciences-1Charles SpenceWeaving “Brain” and “Society” Sciences into Transformative Innovation: Senses, Affects, Rewards, and Risks
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17/03/2011 11:15Weaving “Brain” and “Society” Sciences-2Antoine BecharaWeaving “Brain” and “Society” Sciences into Transformative Innovation: Senses, Affects, Rewards, and Risks
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17/03/2011 11:30Weaving “Brain” and “Society” Sciences-3John CoatesWeaving “Brain” and “Society” Sciences into Transformative Innovation: Senses, Affects, Rewards, and Risks
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17/03/2011 11:45Weaving “Brain” and “Society” Sciences-4Jørgen Vitting AndersenWeaving “Brain” and “Society” Sciences into Transformative Innovation: Senses, Affects, Rewards, and Risks
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17/03/2011 12:00Weaving “Brain” and “Society” Sciences-5David HowesWeaving “Brain” and “Society” Sciences into Transformative Innovation: Senses, Affects, Rewards, and Risks
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17/03/2011 12:15Discussion PeriodAllWeaving “Brain” and “Society” Sciences into Transformative Innovation: Senses, Affects, Rewards, and Risks-Discussion Period
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17/03/2011 13:30Weaving “Brain” and “Society” Sciences-6Joanna CastellanoReport on The ACTIVInsights Project Joanna Castellano, President, Q:Quest Inc, Canada
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17/03/2011 14:00Aligning Agriculture, Consumer&Marketing R&P-1 Remi TrudelAligning Agriculture, Consumer and Marketing Research and Practice for Impacting Choice Points
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17/03/2011 14:20Aligning Agriculture, Consumer&Marketing R&P-2 AllAligning Agriculture, Consumer and Marketing Research and Practice for Impacting Choice Points
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18/03/2011 08:00Program IntroductionAlain Dagher, Laurette DubéA Brain-to-Society Approach to Obesity Prevention
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18/03/2011 08:15Welcoming WordsNicolina Farella, Anthony PhillipsWelcoming Words
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18/03/2011 08:30Keynote Address 1John E. BlundellThe “Susceptible” Phenotype in a World of Plenty: Homeostatic and Hedonic Markers
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18/03/2011 09:00Keynote Address 2Peter ShizgalNeural and Computational Determinants of Reward Pursuit
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18/03/2011 09:30Keynote Address 3Paul FletcherThe Hungry Brain: Neural Responses to Food Stimuli in Humans
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18/03/2011 10:15Panel 1-A: Brain Factors in Eating and ObesityWilliam F. ColmersHypothalamic Neuropeptides and the Regulation of Energy Balance
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18/03/2011 10:45Panel 1-B: Brain Factors in Eating and ObesityKevin MurphyThe Role of Gut-Brain Signalling in Regulating Food Intake
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18/03/2011 11:15Panel 1-C: Brain Factors in Eating and ObesityDenis BurdakovRegulation of Brain Circuits Controlling Feeding and Wakefulness
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18/03/2011 11:45Panel 2-A: Brain Factors & Real-World Food...Charles SpenceNeurophysiology of Crossmodal Processing and Insights for Health-Promoting Multisensory Design, Packaging and Branding
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18/03/2011 12:05Panel 2-B: Brain Factors & Real-World Food...Russell FosterThe Integrative Neuroscience Study of Brain Structures and Neurotransmitter Systems in Circadian Rhythm and the Interface with Perceptual Processes
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18/03/2011 12:25Panel 2-C: Brain Factors & Real-World Food...Suzanne HiggsPharmacology, Biochemistry and Behavior: The Psychopharmacology of Feeding, Obesity and Body Weight Regulation
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18/03/2011 14:00Keynote Address 4James L. KennedyNeurogenetic and Epigenetic Mechanisms of Vulnerability and Resilience in Neurocognitive Development and Obesity
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18/03/2011 14:30Keynote Address 5Kallur Nava SaraswathyHuman Population Heterogeneity in Dopamine Systems Polymorphisms
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18/03/2011 15:00Panel 3-A: Linking Brain Response Research...Antoine BecharaNeuroeconomic Valuation, Risk Perception, and Normal and Pathological Decision-Making
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18/03/2011 15:25Panel 3-B: Linking Brain Response Research...Martin YeomansImpulsivity: A Risk Factor for Obesity?
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18/03/2011 15:50Panel 3-C: Linking Brain Response Research...John M. CoatesThe Physiology of Financial Instability
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18/03/2011 16:30Panel 4-A: Genetics, Epigenetics & Risk ManagementGiles YeoGenetics Factors Controlling Food Intake and Body Weight
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18/03/2011 16:55Panel 4-B: Genetics, Epigenetics & Risk ManagementRobert LevitanThe Role of Attachment Behavior and Genetic Factors in the Relation between Emotion, Eating Behavior and Body Weight: An Early Developmental Perspective
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18/03/2011 17:20Panel 4-C: Genetics, Epigenetics & Risk ManagementTheresa MarteauRisk Communication, Informed Choice and Behavior Change
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18/03/2011 17:45Healthy Nights and Days ProjectReut GruberOfficial Launch of the Healthy Nights and Days Project on the Occasion of World Sleep Day
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18/03/2011 18:15Brain-to-Society Roadmap Projects ReportLeah Soroka,Bernd Schmitt, Paul J. ThomassinThe Multi-Actor Health Ecosystem Design Project-Leah Soroka,The Transformative Innovation for Healthy Living Project-Bernd Schmitt, Surveillance and Monitoring Project-Paul J. Thomassin
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18/03/2011 18:35Closing RemarksLaurette Dube, Jacques Hendlisz, Angelo del ParigiHarnessing the Power of Business and Health Systems for Health, Well-being and Prosperity
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